Our family have been involved in the fresh produce industry for five generations starting with Jack Rose in the 19th century. He first started hauling coal from Chippenham train station to customers in the village of Bromham, he started a small market garden there and soon was selling produce to the same customers. His son Charlie Rose carried on the market garden with sales rounds in Swindon, Bath and Devizes.
His eldest daughter’s husband, Tony Mortimer, took over and started buying in produce to sell, as well as what was grown by him locally. Customers included shops, pubs, schools and his own retail outlets. Surplus was then sold to the wholesale market in Bristol (that we still buy from today).
Neil Mortimer, Tony’s son, took over the market garden, expanding it to over 250 acres, some vegetables and some arable.
As Lovejoys we are now purely wholesalers in the Bath and West Wilts area. We still buy much of our produce from Bromham, some grown to order for us.
In recent years Neil has been looking to the future and has been joined by his sons George and Ben, who will take Lovejoys forward, along with directors Tracy and Ed.
This image courtesy Aaron Geis www.aarongeis.com